Adam Williams Archives: 07/2026

The World Cup in the United States, Canada and Mexico has, in commercial terms, been a riotous success. Yes, FIFA is facing scrutiny over the…

Celebrity investment is all the rage in English football. Ryan Reynolds and Rob Mac’s takeover of Wrexham – a Welsh team playing in the English…

Gianni Infantino has orchestrated one of the most controversial World Cups in history. Given that this is a competition whose hosts have included Benito Mussolini’s…

Scott O’Neil is probably the busiest man in the sports business industry right now. Since the Saudi Public Investment Fund announced in April that they…

Manchester United are forging ahead with their plans to build Europe’s biggest – and, almost certainly, most expensive – football stadium. After acquiring a plot…

Christian Pulisic was meant to be the United States’ leading light at the World Cup on home soil. But the attacker, whose career began at…

When the Premier League launched in 1992, it did so with a mission to sell itself to the world. In the early years, the Premier…

Wrexham’s commercial growth in the years since Ryan Reynolds and Rob Mac’s takeover is extraordinary. In the history of the EFL, there is no real…

Lionel Messi is an unlikely commercial superstar, in many ways. He’s introverted, even shy. In Argentina, the 39-year-old is routinely defined in contrast to Maradona,…

England are three wins away from a first World Cup since 1966. Norway and Erling Haaland stand in their way first; if they navigate that…