Wrexham’s commercial growth in the years since Ryan Reynolds and Rob Mac’s takeover is extraordinary. In the history of the EFL, there is no real equivalent.
In 2020-21, the Welsh club’s entire turnover was less than £1.5m. In 2024-25, the most recent published financial year, it exceeded £33m.
And remember, that was before Wrexham were promoted to the Championship, where they are expected to have earned at least an extra £8m in TV money and record further increases through sponsorship, retail, ticketing and hospitality.
With the revamped Racecourse Ground set to raise their matchday income ceiling and new investment from the billionaire Allyn family and private equity titans Apollo, expect Wrexham’s revenue – and, by extension, their spending on new signings and big contracts – to continue soaring.
The club’s latest commercial deal is with Mozilla, whose Firefox internet browser’s logo will adorn Wrexham’s now-famous red jerseys in a multi-year agreement beginning in 2026-27.
Sponsorship and advertising accounted for £17m of Wrexham’s annual revenue at the last count, and the new front-of-shirt deal, which replaces the previous relationship with United Airlines, is going to supercharge that figure.
Wrexham can double money from new front-of-shirt sponsorship deal, says Kieran Maguire
Speaking exclusively to HITC, University of Liverpool football finance lecturer Professor Kieran Maguire has estimated how much the new deal with Mozilla is worth, as well as giving his verdict on how much the value might swell if Wrexham are promoted to the Premier League.
“There will be a significant uptick should Wrexham be promoted,” said the Price of Football author and host of the eponymous podcast,
“If you look at Wrexham’s accounts, they do an analysis of revenue by geography. Of the £33m revenue they generated in 2024-25 – for which, remember, they were in League One – £17m came from sponsorship and advertising. And £20m out of the £33m comes from outside of the UK.
“That comes from the strength of the documentary. It’s an excellent production because it’s not about the football, it’s about people. They have created characters. They are a global brand as a result.
“That global appeal translates into merchandise sales and eyeballs on the club. United Airlines wanted eyes on their product, just as Firefox do.
“I expect it to be at least £10m. If Wrexham are promoted, there’s no reason that they can’t get £20m.”
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