Adam Williams

Scott O’Neil is probably the busiest man in the sports business industry right now. Since the Saudi Public Investment Fund announced in April that they…

Manchester United are forging ahead with their plans to build Europe’s biggest – and, almost certainly, most expensive – football stadium. After acquiring a plot…

Christian Pulisic was meant to be the United States’ leading light at the World Cup on home soil. But the attacker, whose career began at…

When the Premier League launched in 1992, it did so with a mission to sell itself to the world. In the early years, the Premier…

Wrexham’s commercial growth in the years since Ryan Reynolds and Rob Mac’s takeover is extraordinary. In the history of the EFL, there is no real…

Lionel Messi is an unlikely commercial superstar, in many ways. He’s introverted, even shy. In Argentina, the 39-year-old is routinely defined in contrast to Maradona,…

England are three wins away from a first World Cup since 1966. Norway and Erling Haaland stand in their way first; if they navigate that…

Chelsea’s failure to secure a front-of-shirt sponsorship deal for the best part of three years is one of the more baffling stories across sports business…

A peak of nine million people tuned in to watch England vs Mexico in a World Cup round-of-16 clash for the history books on Monday…

Tiger Woods has cashed in after a company he invested in over a decade ago was sold. Woods became golf’s first billionaire in 2022. His…