The rise of YouTube golf over the last few years has revolutionized the game.
What started out as a niche has broken into the mainstream, with some of the biggest stars in the sport taking to the platform, like Bryson DeChambeau, Jason Day, and Tommy Fleetwood.
The full-time content creators are also breaking into the professional game. The PGA Tour hosts the Creator Classic, and LIV Golf has staged several events featuring YouTube golfers.
That is being taken one step further this year. YouTube golf group Good Good is sponsoring a PGA Tour event in November, now named the “Good Good Championship.” This was met with mixed opinions from fans of YouTube golf and traditionalists.
Max Homa was recently asked what he thinks about the event being sponsored by a YouTube golf group.
Max Homa’s thoughts on Good Good Championship
Homa, who is currently playing at the WM Phoenix Open, was asked for his thoughts on Good Good sponsoring a PGA Tour event.
He said, “Yeah, it’s really awesome. Played with those guys a long time ago. To see how far they’ve come is cool. They’re all great dudes. All have such a cool passion for the sport.
“I’m probably a little old for their target audience, but to see their target audience and how excited those kids get, as someone who has two boys, if they had people to watch on YouTube and learn the game from like them, I would be a very lucky dad.
“So I’m really impressed with what they’re doing and happy that they’re running with it, their event on Tour and being associated with us.”
Give them credit, few have embraced YouTube golf more than players on the PGA Tour, as they continually recognize the role it has in the sport’s recent rise in popularity. It’s cool to see the players on board with this move!
Everything you need to know about the Good Good PGA Tour event
The Good Good Championship is a historic first for a YouTube-native brand. Good Good Golf has stepped in as the title sponsor for an official FedExCup Fall event, scheduled for November 9–15, 2026, in Austin, Texas, at the Omni Barton Creek Resort & Spa.
Unlike the exhibition matches typically associated with influencers, this is a full-field professional event featuring 120 golfers, 500 FedExCup points awarded to the winner, and a purse estimated at $6 million.
Beyond the official Austin event, the partnership between Good Good and the PGA Tour has created the Good Good Desert Open, an annual live creator tournament held under the lights at Grass Clippings Rolling Hills.
While not official Tour stops, these events have become televised staples on the Golf Channel, featuring creator rosters alongside country-music stars and PGA Tour pros.
But for mainstream fans of the PGA Tour, this Good Good Championship is perhaps the biggest example of integration between professional and YouTube golf.
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