Ben Griffin’s quiet decision to change golf balls at the start of 2024 raised eyebrows across the PGA Tour, but it became the foundation for one of the breakout seasons of his career.
Ben Griffin, the 29-year-old American professional, began 2024 without a golf ball contract and opted to switch to the Maxfli Tour X.
It was a surprising move for a player inside the world’s top 60, given that Maxfli had not celebrated a PGA Tour victory in more than 20 years.

Ben Griffin’s calculated risk pays off
Ben Griffin said his decision came after extensive testing and feedback from Ritthamel, who had connections to Lexi Thompson’s family through previous caddie work.
He described the switch as a calculated risk, saying he had “done his due diligence” before committing to the Maxfli Tour X.
Initially hesitant, Griffin admitted his expectations were low given the brand’s absence from elite competition.
However, he quickly discovered that the Tour X provided extra distance, a straighter flight, and a spin profile that closely matched his previous setup.
Ben Griffin becomes the first Maxfli winner in over 20 years
Ben Griffin’s faith in the Maxfli brand paid off when he captured the Zurich Classic of New Orleans alongside partner Andrew Novak.
The victory marked Maxfli’s first PGA Tour win since 2003, ending a two-decade drought for the manufacturer.
He followed that triumph with wins at the Charles Schwab Challenge and the World Wide Technology Championship, confirming his position among the PGA Tour’s most improved players.
Each victory showcased the same consistency and confidence that had been missing from his earlier seasons.
What seemed like a small adjustment in equipment would soon redefine his career trajectory and restore Maxfli’s reputation on tour.
A once-questioned choice had become one of golf’s most successful equipment stories of the modern era.
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