The move to the Hill Dickinson Stadium has made a big difference to Everton’s finances.
It was not easy saying goodbye to Goodison Park, but it was something that needed to happen if the club wanted to take the next step.
The new 52,000-seat stadium is expected to bring in an additional £40m each year, which should mean more resources for David Moyes to work with.
The Friedkin Group have done a good job of boosting commercial revenue and one of their newer ventures is already making more than major concerts do.
Hill Dickinson Stadium is making more from sporting events than concerts
Rugby events at Hill Dickinson Stadium are reportedly bringing in more revenue than concerts, according to the Liverpool Echo’s Chris Beesley, who shared the information during an appearance on the Royal Blue Podcast.
He said: “So I will add to that is that I have been told, not been given any specific figures at all but I am told that events such as the Super League Magic Weekend, the Rugby Union International, all of those sort of events, we have seen obviously the Rugby League Test Match as well, are more lucrative than concerts.
“Concerts give you a lot of kudos but they don’t necessarily give you the same sort of revenues. That is what I have been told about that.”
With that in mind, it is fair to say big-name gigs probably will not be a regular feature at Everton’s new ground.
The club also need a licence to host late-night events like concerts and boxing matches. They did apply for one last year and there is no sign that they are abandoning that approach altogether.
For instance, this month, Everton are set to host an international friendly between Scotland and Ivory Coast – a match expected to generate around £1m in profit for the club.
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