Why do Arsenal have Visit Rwanda on their shirts? Many have been asking on Google after spotting the phrase on the sleeve of players.
The Visit Rwanda slogan can also be seen at the Emirates Stadium on matchday, with the phrase popping up on advertising boards surrounding the pitch as well as in the backdrop of interviews.
It also adorns the club’s training gear at London Colney.
So, why do Arsenal have the phrase on their shirts? Let’s take a look…
Why Arsenal have Visit Rwanda on their shirts
Well, Visit Rwanda is Arsenal’s official Tourism Partner and the club’s first shirt sleeve partner in history.
That is according to the Visit Rwanda official website.
Arsenal and Visit Rwanda began their working relationship in 2018 when the Gunners signed a three-year contract worth £30m in total.
The north Londoners extended their partnership with Visit Rwanda in 2021 after that initial contract expired.
As quoted by the official website of Visit Rwanda, Vinai Venkatesham – Arsenal’s Chief Commercial Officer – said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”
As per the terms of the agreement, Arsenal must include the slogan on the sleeves of each strip they release under Adidas while the partnership is active.
How much does Rwanda pay to Arsenal?
As aforesaid, the initial three-year deal was worth £30m in total to Arsenal.
Since the agreement was extended, Arsenal’s earnings are believed to have remained the same.
Visit Rwanda have also struck a partnership with French giants Paris Saint-Germain.
According to the Mirror, Arsenal receive £10m-a-year from Rwanda in exchange for their exposure, with the Visit Rwanda official website stating that 35 million people see the Arsenal shirt on a daily basis.
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