Bournemouth striker Benik Afobe would be the ideal January signing for Aston Villa

Benik Afobe of AFC Bournemouth during the Premier League match between Swansea City and AFC Bournemouth at Liberty Stadium on November 25, 2017 in Swansea, Wales.

The Bournemouth hitman would be an excellent addition to the Aston Villa squad.

Steve Bruce, Manager of Aston Villa looks on during the Sky Bet Championship match between Fulham and Aston Villa at Craven Cottage on April 17, 2017 in London, England.

Villa boss Steve Bruce will surely be looking to strengthen his options in January, as he looks to build a squad capable of making a sustained challenge for promotion back to the Premier League.

One particular area where the 56-year-old will want to bolster is his forward department, with his side having become over reliant on teenage striker Keinan Davis in the absence of Jonathan Kodjia and Scott Hogan.

With this in mind, the Villans should consider a January move for Cherries hitman Benik Afobe, who is struggling for game-time at the Vitality Stadium.

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Ramiro Funes Mori of Everton (L) attempts to stop Benik Afobe of AFC Bournemouth (R) from getting through on goal during the Premier League match between Everton and AFC Bournemouth at...


The 24-year-old forward joined Bournemouth from Wolverhampton Wanderers in January 2016, for a fee believed to be in the region of £10 million, but has failed to establish himself on the south coast.

He still has a lot to offer at the highest level, however, and could be ideal for Bruce's Villa side, what with their direct style of play.

Afobe is incredibly quick, and is renowned for making tireless runs in behind the opposition defence. He is also a lethal finisher when presented with a goalscoring opportunity.

Perhaps most importantly though, the Arsenal academy graduate has proven pedigree in the Championship, having scored 22 goals in 46 league outings for Wolves during a one-year spell at Molineux.

Benik Afobe of AFC Bournemouth applauds the fans after the Premier League match between AFC Bournemouth and Brighton and Hove Albion at Vitality Stadium on September 15, 2017 in...

Afobe is available for around £15 million, according to the Sun, and whilst that seems like a lot of money on the face of it, it actually represents fantastic value in today's ludicrously inflated transfer market, especially for someone with so many years ahead of him.

Whilst Bruce would surely face competition in the race for the Bournemouth man's signature, the offer of guaranteed football at Villa Park could tip the scales in the west Midlands outfit's favour.

And if Villa do manage to sign the 24-year-old, it could turn out to be a really significant piece of business for them.

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