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Why Chad Ochocinco stuck by Shannon Sharpe after $100 million ESPN deal collapsed

Photo by Joe Scarnici/Getty Images for The Volume
Photo by Joe Scarnici/Getty Images for The Volume
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Financial fallout in sports media often tests partnerships more than success ever could.

Chad Ochocinco and Shannon Sharpe faced that reality after Sharpe’s reported $100 million podcast opportunity unraveled following some legal trouble.

The aftermath reshaped Sharpe’s media standing and forced a clear decision from his cohost, who chose to stand by him.

(L-R) Shannon Sharpe and Chad Ochocinco speak onstage during The Volume - Nightcap Live Show with Shannon Sharpe and Chad Ochocinco at Redtail on February 08, 2024 in Las Vegas, Nevada.
Photo by Joe Scarnici/Getty Images for The Volume

Loyalty over money defined the decision for Chad Ochocinco

Shannon Sharpe was close to securing a $100 million deal for his podcast network before some legal trouble, which led to the end of his appearances on First Take and a later settlement in July.

Despite those consequences, Chad Ochocinco remained alongside him on Nightcap. Speaking with Front Office Sports, he presented the decision as a matter of principle rather than profit.

“It was an easy decision for me. We all make mistakes in life, regardless of how it looks. I’ve made mistakes in life.”

“Who the hell am I to say, ‘Oh my goodness, Shannon messed up, you know what, I’m gonna kick rocks’ or, ‘Oh man, he messed up the money.’ No! That’s not what loyalty is.”

“I agreed to do a show with Shannon Sharpe, come hell or high or thick water… When he asked me to do that show, I’m going to stick to my guns and do that show, whether he messes up or not.”

His stance ensured the show continued during a period when other professional ties shifted. It also reinforced that the partnership would not hinge on a single agreement.

Nightcap remains strong as Shannon Sharpe considers next steps

Nightcap continues to release regular episodes on YouTube and routinely draws tens of thousands of views per show. The program has remained Shannon Sharpe’s most visible platform since the legal issues.

Chad Ochocinco identified authenticity as the main reason for its sustained audience. He said the format allows conversations that traditional television does not.

“I’m built different. I’m not one of those fair-weather people that when things are going good, ‘Okay, I’m here,’ but when things are going bad, ‘F— this, I’m out.’”

“No, I told you I’m here through the good and the bad. And the Nightcap product is so good. Look, I don’t like the fact that it happened.”

Sharpe has indicated he is open to returning to ESPN now that the case has been resolved. Until then, the show continues with a cohost who made clear that loyalty outweighed any collapsed payday.