Brady appeared to suggest that the Hammers lacked culture before she arrived, although her comments have been taken somewhat out of context.
The relationship between West Ham’s owners and their supporters has become strained in recent times with the move to the London Stadium, but Karren Brady seems to have fuelled the fire with some comments made on Wednesday, as quoted by the London Evening Standard.
The relocation from the club’s traditional Upton Park home has been a huge sore point for many of the Irons’ fanbase, with vice-chairman Brady and co-chairmen David Sullivan and David Gold accused of selling the club’s soul.
The trio have insisted that the move was aimed at helping West Ham kick on the reach the next level after an impressive season last term, but their poor form to start the current season in their new home has certainly not helped their cause.
As the driving force behind the move, Brady has come in for the most criticism, and she has now infuriated the club’s supporters with comments made at the Leaders in Sport conference on Wednesday.
When discussing the club’s business model she told the audience, as quoted by the London Evening Standard: “Getting the culture right, being a place where something is expected of you. That wasn’t there when my chairmen took over.
“The Olympic Stadium had been built less than a mile away from us; we saw that as a real opportunity to change the brand of the club.”
Perhaps unsurprisingly, the comments have been slightly twisted on social media, with Brady’s comments widely reported without context and the headline becoming something akin to “Brady says West Ham had no culture before she arrived”.
It is that version which has unsurprisingly received a huge backlash on social media, with fans now baying for blood.
Here is some of the cleaner and publishable reaction from Hammers fans.
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