Tottenham Hotspur’s new £30m a year deal with Nike will see them remain competitive, despite new stadium costs

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When Arsenal moved into their new stadium, they found on the pitch matters tough as they couldn’t fully invest in their side, but Spurs could avoid that.

Things are looking pretty good right now if you’re a Tottenham Hotspur fan – the club has one of the best teams in the country, a new stadium is on the way, and the manager in Mauricio Pochettino is incredibly forward thinking and keeps taking Spurs to new heights.

The good news keeps coming for Spurs as it was announced that the club had agreed a deal with kit manufacturer Nike worth £30m a year, as reported by the Daily Mail, which is brilliant business from a Tottenham perspective considering the costs of their new stadium.

General view of White Hart Lane

The club’s new ground, which will be ready for the start of the 2018/19 season, is expected to cost the club around £750m, as reported by the Sun, but with business dealings like that with Nike – on top of the massive Premier League TV deal – Spurs can remain competitive on the field while still paying off their new ground.

As Spurs’ North London rivals Arsenal can testify, moving into a new stadium can be difficult in order to maintain your level of performance on the pitch – indeed, Arsenal went years without winning a trophy despite being used to winning them frequently, and never replaced outgoing players appropriately – but Spurs may not have that issue.

With that Nike deal and the TV riches that come from the Premier League in today’s age, Spurs should be able to financially juggle the responsibilities of keeping and improving an elite team on the pitch, while paying off stadium costs at the same time.

Spurs chairman Daniel Levy deserves a lot of credit for the Nike deal, and once the stadium’s paid off Spurs can fully reap the financial benefits from the new ground. It’s very possible that Tottenham could still be challenging for titles at that moment in time, rather than clinging onto fourth place.

Tottenham Hotspur chairman Daniel Levy (C)