Tiger Woods and TaylorMade’s Sun Day Red brand is growing faster than originally expected as momentum builds in the golf apparel market.
Tiger Woods and TaylorMade launched Sun Day Red in 2024 following Woods’ split from Nike, positioning the label as a premium, performance-focused brand.
Early sales have already exceeded internal projections, prompting conversations around expansion and increased athlete involvement.
Sun Day Red growth exceeds early expectations
According to Front Office Sports, Sun Day Red’s revenue has grown faster than originally projected since launch.
The brand was founded by Tiger Woods in partnership with TaylorMade and has quickly surpassed its initial financial targets.
David Abeles, chief executive of both Sun Day Red and TaylorMade, confirmed that revenue growth has outpaced early benchmarks.
Abeles made the comments while speaking at the PGA Show, where he outlined how quickly the brand has scaled.
More professional golfer signings now being targeted
With revenue momentum established, Sun Day Red is now exploring endorsement agreements with additional professional golfers.
With Woods being the current face of the brand, they will have the opportunity to leverage his endorsement in any negotiations. The approach reflects confidence in the brand’s ability to support a broader athlete roster.
Woods’ success after leaving what was a massive deal with Nike in 2023 shows that his name in the Golf space holds an immense amount of value.
The expansion signals a move beyond launch stability toward long-term growth, as Sun Day Red looks to cement itself in the premium golf apparel space.
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