Shaquille O’Neal has revealed why his trust in former Dallas Mavericks owner Mark Cuban runs so deep that he’d invest in almost anything the billionaire touches, even a toilet tissue brand.
The four-time NBA champion, now one of America’s most recognisable business figures, credits Cuban’s instincts and consistency as the driving reasons behind his willingness to follow his lead.
The connection, born from mutual respect and shared business ethics, shows how both men view success beyond basketball.
O’Neal’s latest comments shed light on the bond between two of the sport’s most prominent investors, one that blends loyalty, admiration, and an appetite for calculated risk.
Shaquille O’Neal follows Mark Cuban’s lead in business ventures
Speaking to PEOPLE, O’Neal said: “Whenever Mark is investing in, I’m investing in. Mark could say, ‘Hey, I got a toilet tissue brand coming out.’ I’m doing it. He’s been very successful since he sold [Broadcast.com].”
It was a statement both humorous and revealing. For O’Neal, Cuban represents reliability, the kind of partner whose instincts carry the weight of experience and results.
The two share a business approach rooted in confidence and character, a balance that’s helped both transition smoothly from sports fame to entrepreneurial credibility.
Cuban’s track record, from his early tech success to his bold Mavericks ownership style, has built the kind of reputation that commands trust even from fellow giants like O’Neal. For Shaq, that loyalty is less about hype and more about history, knowing that Cuban’s moves rarely miss.
Shaquille O’Neal only backs what he believes in
Despite his wide portfolio, O’Neal stressed that every business partnership he takes must feel authentic. “Every company that I’m with, I definitely have to like the product.
“I get a lot of opportunities to do business, but if I don’t like your product, I can’t take your money and sell something I don’t like to the people. I just can’t do it.”
That philosophy has shaped O’Neal’s brand identity for decades. Whether endorsing sports drinks, tech startups, or fast-food chains, his rule remains simple, only stand behind what feels genuine.
It’s a principle that mirrors Cuban’s own investment strategy, where belief in the idea always comes before profit.
The mutual respect between O’Neal and Cuban underlines a truth about modern athletes in business: the best partnerships are built on values first, not just numbers. And for Shaq, that means backing good people, even if it’s in toilet tissue.
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