Leeds United have since admitted defeat over the new badge.
Leeds United underestimated just how controversial their new badge would prove to be.
The club unveiled the new crest at midday on Wednesday and by 6pm they were already backing down after more than 40,000 fans signed a petition against it.
It was not just supporters who were dismayed, but former players too.
Former Leeds striker Michael Bridges, now based in Australia, summed up the mood with his message.
BBC Sport reported last night that the consultation process will be re-opened, to engage with fans.
Former Leeds trainee Dominic Poleon expressed his shock, while Match of the Day host Gary Lineker also tweeted his thoughts.
It is an embarrassing climb down for Leeds to admit defeat but it would have been even worse had they pushed ahead with it.
Leeds can still come out of this looking good if they engage with fans properly and come up with a new design which is more traditional and not like a computer game imitation.
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