Stephen A. Smith has criticised the Dallas Cowboys for placing the franchise tag on George Pickens.
The decision has sparked debate about how the Cowboys are handling one of their most explosive offensive weapons.
While the tag guarantees Pickens a significant salary for the season, it also delays any long-term security. Smith believes the uncertainty could have real consequences on the field.

Stephen A. Smith questions the Dallas Cowboys franchise tagging George Pickens
Reacting in comments shared by First Take, Stephen A. Smith said: “Having Pickens under the franchise tag, I don’t know how good that is for the Cowboys. If he’s worried about his long-term future, he’s going to go out and make what we call business decisions.”
Smith added: “Sometimes, you might not go all out because you’re trying to preserve your health and make sure you’re in position for that long-term deal.”
Smith’s concern centres on motivation and risk. Players operating under the franchise tag often carry the pressure of performing at an elite level without the safety net of a multi-year contract, and that dynamic can subtly influence how aggressively they play.
Stephen A. Smith says the Dallas Cowboys must commit to George Pickens
Stephen A. Smith did not stop there, continuing: “I don’t like it at all. I don’t like the fact that they’re in a position to do this to George Pickens. Keep him long-term or let him go.”
The Cowboys now face a familiar dilemma. The franchise tag offers short-term roster control but can create long-term tension if negotiations stall.
For a player like Pickens, who projects as a central piece of the offense, clarity over his future may prove just as important as weekly production.
Whether Dallas ultimately secures a multi-year extension or revisits trade discussions later in the year, the situation has become one to monitor closely.
As Stephen A. Smith made clear, this is not just about contracts. It is about commitment and direction.
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