Richard Keys says Daniel Sturridge is high maintenance

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Richard Keys criticises Liverpool striker Daniel Sturridge.

Well-known sports presenter Richard Keys has criticised Liverpool striker Daniel Sturridge on his website.

Keys has claimed that the England international is high maintenance and has urged him to focus on his game.

The former Sky Sports presenter has also suggested that Liverpool manager Jurgen Klopp may have to sell the 27-year-old former Manchester City and Chelsea man soon.

“Liverpool’s season is summed up by their results so far – a stunning win in the best game of the season at Arsenal, a sloppy defeat and a draw snatched from the jaws of what should’ve been another win,” Keys wrote on his website.

“Klopp will know he’s got to sort out the inconsistency. Oh – and Daniel Sturridge. How many times have I said – managers/coaches always believe they can get something out of a player that no-one else has? They always end up disappointed. Players don’t change.

“Sturridge is a talent, but high maintenance. I hear he’s got a new management company now that he’s hoping will create a profile ‘like Beckham’s’.

“Daniel, there’s only one way to do that – play football regularly and well – the rest will look after itself. I think Klopp may to have to bow to the inevitable any time soon and move him on.”

Sturridge is a talented striker who has shown what he is capable of in the Premier League, but the problem is that the Englishman has struggled with injuries for the past two seasons or so.

During the 2013-14 campaign, the England international scored 21 goals and created 29 chances in 29 Premier League appearances for Liverpool.

In 2014-15, the striker was able to play just 12 times in the league for the Reds, while last season, he could feature in only 14 Premier League fixtures.

Liverpool have made a rather slow start to the 2016-17 Premier League campaign.

After winning 4-3 against Arsenal at the Emirates Stadium, the Reds lost 2-0 to Burnley at Turf Moor and drew 1-1 with Tottenham Hotspur at White Hart Lane.