Report $10.5bn group could now invest in Liverpool, FSG will know them well

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According to The Telegraph, Liberty Media, the American company that owns Formula 1, could purchase a stake in Liverpool.

Liverpool’s current owners, FSG, have been searching for a minority investor for some time, and Liberty Media are among the companies that have been approached.

The prospect of Liberty Media acquiring a stake in Liverpool is intriguing. The American company has a wealth of experience in the sports industry and has shown a willingness to invest in new ventures.

Liberty Media took control of Formula 1 in 2016, and since then, the sport has undergone a significant transformation, with new races added to the calendar and a greater focus on digital content – including Netflix’s Drive to Survive series that has led to a boom in F1 fandom.

If Liberty Media were to invest in Liverpool, it could bring a new level of expertise and innovation to the club on the media side of things.

Liberty Media also have owned and helped grow a number of TV and radio stations, so it’s clear that they know the value of media and fan engagement through that platform.

Liberty Media have also owned a stake in the Atlanta Braves, an MLB franchise in the past, and that would be another boost to the Reds’ backroom team as a number of baseball innovations have driven the data revolution in football in recent years.

John W. Henry, the owner of FSG, of course also has a background in baseball, owning the Boston Red Sox for a number of years

The fact that Liberty Media also held a stake in an MLB franchise potentially bodes well for this partnership as FSG will have already worked with them in the field of baseball.

With a current market cap of $10.5bn on the NASDAQ, Liberty Media certainly have the cash to help Liverpool in their evolution, and this deal could really help the Reds kick on once again and rebuild their squad.