Hollywood actor Will Ferrell has revealed the strict rule that Lionel Messi always follows when filming commercials.
Messi is not only regarded as the greatest soccer player ever, but also as one of the greatest athletes across any sport.
Having won the World Cup with Argentina in 2022, the 39-year-old reminded everyone of his greatness this summer.
Given that soccer is the world’s most popular sport, and that Messi now plays for Inter Miami, he is also incredibly marketable.
Brands love collaborating with Messi, but this presents a unique challenge in addition to the financial cost.
Will Ferrell names the commercial rule Lionel Messi always follows
Although Will Ferrell has never met Lionel Messi, he recently shared an interesting story about the Argentine’s commercials.
Steve Carell told Ferrell that Messi only allows the production team 30 minutes to film any commercial in which he is involved.
“I talked to Steve Carell, who has met Messi,” Ferrell said on the Dan Patrick Show. “I was in the domestic campaign for Lay’s potato chips; Steve was in the foreign campaign.
“Apparently Messi was in, and Messi has a rule: when he hits the set, you got 30 minutes with Messi, and that’s it.
“So there was a frenzy of activity to hurry up and get all the shots with Messi; otherwise, he’s out. He’s vamos.”
One can only imagine how chaotic the film sets must be when everyone is trying to maximise their time with Messi.
Some might ask why Messi is not more generous with his time, but the GOAT may have multiple commitments every day.
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