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Noel Whelan: Leeds must ask fans to design new badge

Andrea Radrizzani, Owner of Leeds United looks on during the Sky Bet Championship match between Bristol City and Leeds United at Ashton Gate on Oct...
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Leeds announced a new club crest on Wednesday, but the response was far from positive.

Dark Clouds form over Elland road as First Division football becomes a reality during the FA Barclaycard Premiership match between Leeds United and Charlton Athletic at Elland Road on May...

Leeds United icon Noel Whelan has urged the club to give the job of redesigning the club crest to fans on Twitter, after a dismally negative reaction to the newly-proposed emblem on Wednesday afternoon.

Owner Andrea Radrizzani and the Leeds board decided to change the club’s badge as the Whites approach 100 years as a club since being established in 1919 – formerly known as Leeds City.

Leeds claimed that they had consulted over 10,000 people and put six months research into creating a new badge for the club as they posted a picture on their Twitter account, but the response was overwhelmingly against the logo.

However, since the backlash, managing director Angus Kinnear told BBC Radio Leeds, as quoted by the Daily Mail, that the club would reconsider the badge: “The weight and volume of the supporter comments means it is only right to reengage them. There’s only one audience – Leeds United supporters.”

Whelan, who is a renowned pundit for his co-commentary with BBC Radio Leeds on matchdays, described it as the “worst badge ever designed” on Twitter, before urging the club to let the fans design it themselves.

On the pitch, Leeds are currently amid a bad run of form that has seen the Yorkshire giants’ promotion hopes slip away, as they sit in 10th place.

Five matches without a win has seen them fall adrift, but they will be desperate to put that right against a struggling Hull City on Tuesday night.