Tom Brady, Mike Tyson, and JAY-Z lead a star-studded list of sports figures that will be at Fanatics Fest 2026.
Fanatics Fest is returning to New York this summer, bringing together sports icons, musicians, and entertainers for one of the biggest fan events in the world.
The 2026 edition will feature an expanded lineup and larger venue space following its record-breaking debut last year.
Hosted at the Javits Center from July 16 to July 19, the festival promises a blend of sports culture, collectibles, and live entertainment with some of the biggest names ever assembled under one roof.
Mike Tyson, Tom Brady, and JAY-Z among headliners for 2026 Fanatics Fest
Fanatics confirmed that NFL legend Tom Brady, boxing great Mike Tyson, and rap icon JAY-Z will headline this year’s festival.
Each will participate in exclusive panel sessions and appearances celebrating the connection between sport, business, and entertainment.
Brady, who has been part of Fanatics events in the past, is scheduled to lead a panel on athletic legacy and personal brand building.
Tyson, making his first appearance at the event, will feature in a live conversation on the evolution of combat sports and the modern athlete.
JAY-Z, a longtime Fanatics partner, is expected to discuss the company’s growing influence across sports and music.
Joining the trio will be Kevin Hart, Travis Scott, Kevin Durant, Aaron Judge, and several WWE stars, including Rhea Ripley and Cody Rhodes, each taking part in meet-and-greet sessions, autograph signings, and interactive fan activities.
Fanatics Fest expands with interactive zones and collector experiences
Fanatics Fest 2026 is described as the Comic-Con of sports, offering four days of experiences for collectors, fans, and athletes.
The event will feature a Collector’s Zone with rare trading cards, memorabilia auctions, and exclusive merchandise drops from leading brands.
Attendees can also expect live podcast recordings, immersive sports activations, and panel discussions with athletes and industry leaders.
A new “Fan Field” area will allow visitors to participate in interactive skill challenges across multiple sports.
The event’s return to the Javits Center marks a major milestone for Fanatics, following its transformation from a sports retailer into a global entertainment platform.
The 2026 lineup reinforces its mission to merge athletic excellence, celebrity culture, and fandom in one arena.
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