LIV Golf is pursuing a potential $300 million franchise investment model as questions grow over the league’s long-term future following recent player exits.
LIV Golf executives are reviewing new funding options as the league continues to operate amid financial losses.
The situation has increased scrutiny around the sustainability of its team-based format, especially in the wake of recent high-profile departures.
LIV Golf explores franchise stake sales
According to Bloomberg, LIV Golf is attempting to raise outside investment by selling minority stakes in two teams for the first time. The league is targeting valuations of up to $300 million per team.
As things stand, the names of the two teams involved in this attempt from LIV Golf have not been made clear.
Citigroup has been hired to oversee the process and engage with potential investors. LIV has also explored the option of selling a controlling stake in one franchise.
A while ago, LIV Golf sources were hoping to bring up the valuation of their franchises to about $1 billion as a long-term goal.
Player exits increase pressure on LIV Golf model
The investment push follows the departure of several players back to rival tours. Those exits have intensified focus on a league that has reported substantial financial losses since launch.
LIV Golf remains backed by Saudi Arabia’s Public Investment Fund and continues discussions with the PGA Tour and DP World Tour.
The move toward franchise sales signals an effort to stabilise the league’s structure and secure its future.
Given the shaky ground LIV Golf find themselves on at the start of 2026, this move could be make-or-break for the future of their league.
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