Levy Restaurants have turned Super Bowl LX concessions into a headline attraction by launching a limited edition $180 Hammer Burger at Levi’s Stadium.
The hospitality group is overseeing food and beverage operations for Super Bowl LX, where the Seattle Seahawks face the New England Patriots, and has positioned the burger as the centrepiece of a premium, Bay Area-themed menu.
The launch underlines how Super Bowl food has shifted from basic stadium fare into part of the overall event experience.
Levy Restaurants unveil Super Bowl LX Hammer Burger
Levy Restaurants confirmed the Hammer Burger as a limited edition item created exclusively for Super Bowl LX, with production capped at 200 units on game day.
The burger is priced at $180 and presented as a shareable option, reinforcing its role as a spectacle rather than a standard concession item.
The Hammer Burger features a braised bone-in beef shank placed inside a brioche bun, topped with roasted mirepoix demi glace and Point Reyes blue cheese fondue.
The dish weighs around 3.5 pounds and is designed to feed multiple people, placing it firmly at the luxury end of the Super Bowl menu.
Levy Restaurants worked alongside the NFL to curate a Super Bowl LX menu that leans heavily into Bay Area culinary references.
The Hammer Burger sits alongside items inspired by local food culture, including garlic-heavy steak frites, Chinatown-inspired hot dogs, and San Francisco-themed desserts.
Drinks have been given the same premium focus, with speciality cocktails and frozen Irish coffee created specifically for Super Bowl LX.
Standard beverages also carry elevated pricing, with premium draft beers and cocktails reflecting the scale of the event rather than everyday stadium rates.
Super Bowl LX pricing reflects shift in stadium food culture
The Hammer Burger has attracted attention not only for its ingredients but for what it represents about modern Super Bowl concessions.
Food pricing at Super Bowl LX places stadium dining closer to high-end hospitality than traditional game day offerings.
Alongside the $180 burger, more conventional menu items are also priced well above regular season NFL games.
Steak frites, smoked meats and speciality noodles all command premium prices, reinforcing that Super Bowl LX concessions are designed as part of the wider experience.
Levy Restaurants have framed the menu as a showcase rather than a necessity, offering fans the option to engage with the spectacle through food.
The limited availability of the Hammer Burger adds an exclusivity element that mirrors how merchandise and tickets are treated during Super Bowl week.
For Levy Restaurants, the Hammer Burger functions as both a culinary statement and a marketing centrepiece for the NFL’s biggest night.
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