West Bromwich Albion have been linked with a loan move for the Liverpool striker.
The January transfer window is rapidly approaching, and, more than most clubs, West Bromwich Albion require significant investment.
West Brom are currently in 19th place in the Premier League table, with the most damning statistic concerning their season being that they have scored just 14 goals in the top flight.
Only Swansea City, who are rock bottom, have found the net on fewer occasions, and West Brom manager Alan Pardew must acknowledge that he needs a new striker.
West Brom are interested in signing Danny Ings on loan from Liverpool, as reported by The Independent.
While Ings’ recent injury history dictates that bringing him in would represent something of a risk, West Brom should definitely seek to finalise a deal for the 25-year-old.
Salomon Rondon has offered a limited attacking threat this season – he has scored just three goals in 19 Premier League appearances – and Ings, provided that he stays fit, would be a superior option who could just prove to be the difference in terms of helping West Brom to stay up.
It is vital that West Brom act quickly in January and if there is a chance of them securing a temporary deal for Ings then they should certainly take it.
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