NFL commissioner Roger Goodell offered a response to Bad Bunny’s Grammy-stage remarks, highlighting why the league brought the superstar to perform at Super Bowl 60 despite the political heat surrounding his comments about Donald Trump’s immigration policies.
Goodell’s comments underline that the NFL views Bad Bunny’s presence as a unifying cultural moment, not just entertainment, and that his broader artistic appeal played a key role in the decision to feature him at football’s biggest event.
Roger Goodell praises Bad Bunny ahead of Super Bowl 60 despite political backlash
Responding to the public reaction to Bad Bunny’s politically charged Grammy acceptance speeches, NFL commissioner Roger Goodell emphasised the reasoning behind choosing the artist for the Super Bowl halftime stage, as highlighted in a report on X.
Goodell said, “Bad Bunny is one of the great artists in the world. That’s one of the reasons we chose him. The other reason is he understood the platform and that this platform is to bring people together with their creativity, with their talents, to be able to use this moment to do that.
“I think Bad Bunny understands that, and I think he’ll have a great performance.”
The commissioner’s comments framed the decision in cultural terms rather than political ones, focusing on Bad Bunny’s global influence and his ability to connect with diverse audiences.
Bad Bunny’s Grammy comments and political context
Bad Bunny’s speech at the 2026 Grammy Awards was one of the most talked-about moments of the night, and it carried a clear message that was widely interpreted as a critique of U.S. immigration enforcement under the Trump administration.
During his acceptance speech, he declared, “Before I say thanks to God, I’m going to say, ICE out. We’re not savage, we’re not animals, we’re not aliens. We are humans, and we are Americans.”
He continued, urging unity and compassion, saying, “I know it’s tough to not hate these days. … The hate gets more powerful with more hate.
“So please, we need to be different if we fight, we have to do it with love; we don’t hate them, we love our people, we love our family, and that’s the way to do it. With love. Don’t forget that, please.”
Bad Bunny’s remarks were made against a backdrop of heightened political debate over immigration policy and law enforcement actions, which many artists at the ceremony addressed publicly.
His Grammy moment was widely covered and praised by supporters of immigrant rights, and it heightened the spotlight on his upcoming Super Bowl halftime performance.
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