Son Heung-min has joined Tottenham Hotspur from Bayer Leverkusen.
Well-known German football expert Raphael Honigstein explained on the ESPN FC show on BT Sport 1 on Friday morning how the signing of Son Heung-min is going to help Tottenham Hotspur off the pitch.
The South Korea international attacker joined Spurs from German club Bayer Leverkusen on Friday, subject to work permit and international clearance.
Son is a highly-rated player who can play as a winger or as a forward, and Honigstein has highlighted how important he could be for Tottenham commercially.
“i don’t think necessarily that he is the one player who will take Spurs to the next level, but what he does bring is huge commentarial value off the pitch,” Honigstein explained on the ESPN FC show on BT Sport 1 on Friday morning.
“Leverkusen have 300 South Koreans at every single game, they have a South Korean shirt sponsor – I don’t think that is a coincidence – and the guy is a superstar in his home country and throughout Asia.
“They might not actually get their money’s worth so much on the pitch, but he will certainly bring in a lot of income for Spurs.”
Honigstein’s comments will be music to Tottenham chairman Daniel Levy’s ears, as he will know that there will be money coming in over the next few years.
Tottenham are a big club, but there is still room for them to expand and appeal to more football fans around the world.
Asia is a huge market for football, and over the years the likes of Manchester United, Arsenal and Real Madrid have found a huge following there.
Signing Son does not necessarily mean that Spurs will have loads of fans in South Korea overnight, but there will certainly be more interest in the North London outfit because of him.
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