World Cup stadium concessions have become a daily talking point. Almost every match seems to bring a new photo of food or drink that leaves fans questioning how prices reached this level.
The Mercedes-Benz Arena has been one of the few exceptions to that mood. Elsewhere, complaints have focused on expensive items that supporters feel do not match the cost.
This Thursday brought another example from Toronto Stadium. A brisket sandwich, crisps and a Coke were enough to restart the debate.
Brisket sandwich and Coke price at Toronto Stadium sparks backlash
The latest criticism came after X account “Footy Scran” shared the price of a stadium meal in Toronto.
According to the post, a brisket sandwich with crisps and a Coke cost $39.83 Canadian dollars, around $28.18 United States dollars.
That price quickly drew anger from supporters online. One X user reacted simply: “Abhorrent.”
Another wrote: “Hello, police? I’d like to report a robbery.”
A third fan added: “I thought the US was shafting people, what the f— is this?”
World Cup costs keep becoming harder for fans to justify
The food prices are only one part of a wider frustration around this World Cup.
Fans have already faced expensive travel, hotel costs and ticket prices that continue to rise despite empty seats being visible at some matches.
TicketData’s tournament tracker showed the median final get-in price for the first 12 matches at $980, while upcoming games had a median get-in price of $1,226.
That makes the Toronto meal feel like part of a bigger issue. Supporters are not just paying more to get inside stadiums, they are being hit again once they arrive.
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