Tottenham fans were bemused.
Tottenham fans are anxious to see transfer announcements, even after the addition of Gedson Fernandes this week.
So a post from the club in mid-January announcing a new social media venture was asking for trouble.
Tottenham yesterday announced they would be signing up to TikTok.
TikTok is a relatively new platform in which users post short videos, longer than the now defunct Vine platform.
The responses on Twitter to Tottenham’s announcement however were probably not what the club had in mind.
There were dozens of these, with more than 900 responses to the tweet, with barely a positive one in sight.
Users who do decide to sign up to Tottenham’s new service will get, as the club website describe: “exclusive behind-the-scenes club content, including training clips, matchday moments, goal celebrations and other unique videos involving our players.”
An early example of this was new signing Gedson Fernandes taking part in a ‘clothes swap’.
That might not be everybody’s cup of tea, but Spurs are determined to experiment.
And if it helps generate an additional bit of revenue, then everybody at the club wins.
Receive exclusive football transfer news and updates twice a week to your mailbox
