How Nike might have played a primary role in Ja Morant trade to Portland Trail Blazers
Ja Morant’s long trade saga with the Memphis Grizzlies ended with a trade to the Portland Trail Blazers with some potential external intervention. Morant joins…
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Magic Johnson’s $1 billion Nike regret still stings decades later
Magic Johnson built a billionaire business empire after basketball, but one missed Nike deal from 1979 still stands out as the one that got away.…
Michael Jordan nearly walked away from the deal that now pays him $275 million a year
Michael Jordan’s record-breaking business deal with Nike might never have happened, because he wanted Adidas, not Nike. The Air Jordan empire was not built overnight.…
Why Caitlin Clark couldn’t ‘sleep very well’ before playing against Angel Reese
Caitlin Clark had plenty of attention on her before the Indiana Fever faced Angel Reese and the Atlanta Dream, but her restless night had a…
Nike sends strong message after signing NBA champion Shai Gilgeous-Alexander
Nike has made its intentions clear after officially adding NBA champion and MVP Shai Gilgeous-Alexander to its signature athlete roster. Fresh off another remarkable season…
Nike drop New York Knicks advert that’s making fans ‘tear up’ after NBA Championship win
Nike captured the emotion of New York’s 53-year wait in a Knicks championship advert that immediately had fans tearing up. The spot dropped after the…
Giannis Antetokounmpo recalls Adidas’ €5,000 lowball offer that pushed him to sign with Nike
Giannis Antetokounmpo’s partnership with Nike began long before he was an NBA superstar, and it started with a decision that went beyond money. At the…
Why Nike’s trademark application for Bronny James’ logo was denied
Nike’s attempt to trademark Bronny James’ “B9” logo has been denied, with officials citing concerns over similarity to an existing brand. The decision comes as…
Nike has acknowledged a flaw in its 2026 FIFA World Cup jerseys
Nike has admitted that its 2026 FIFA World Cup jerseys feature a design flaw, with the global sportswear giant acknowledging that the issue falls short…
Adidas and Nike set release dates for 2026 FIFA World Cup kit drops in March
Football fans can now mark their calendars for the next wave of 2026 FIFA World Cup kit releases. Adidas and Nike are both set for…
