Social media reports have announced the death of Fito Olivares, Cumbia royalty, and fans are devastated by the news.

Cumbia is a genre of music popular in Latin America. The percussion-heavy genre originated in Colombia and became popular throughout South America, Central America, and the United States. Fito Olivares and his band La Pura Sabrosura are synonymous with the Cumbia genre.

In light of the sad news of Fito Olivares’s death, we revisit his life and how fans have reacted.

Fito Olivares reportedly dies aged 75

A Facebook post from San Antonio’s Tejano station KXTN on Friday, March 17 reported Olivares’s untimely death. “Today we lost a legend,” the post read. “Please keep his family, friends, and fans around the world in your prayers.”

According to El Principal, Olivares died aged 75 following a battle with cancer. He is survived by his son Rudy Olivares, who is a Latin Grammy-nominated musician.

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Fito Olivares’ cumbias are a staple of Mexican fiestas

Fito Olivares, born Rodolfo Olivares, was born in Tamaulipas, Mexico in 1947. After starting to play professionally at the age of 16, Olivares played with and wrote music for, groups like Duet Estrella as well as Tam and Tex before forming his own band Fito Olivares Y La Pura Sabrosura in Houston in 1980.

He was a highly-respected saxophonist in the Latino music industry and known for hits like Juana La Cubana, La Gallinita, and El Cholesterol. His Cumbias have long been staples of Mexican wedding and celebrations.

Fans are saddened to hear the news of the Cumbia legend’s passing

Upon hearing the news, fans and music industry colleagues have flocked to social media to express their shock, sadness, and offer condolences.

Mexican radio personality Raul Brindis tweeted: “Today we lost a music legend, an exceptional musician, but above all a great human being. Rest in peace, Mr. Fito Olivares. A hug to heaven.”

One Twitter user wrote: “According to multiple reports, cumbia legend Fito Olivares has passed and oof :(.”

The comments section of the KXTN post was flooded with messages. One wrote: “Rest in peace! Thanks for all the great music and memories,” while another said: “Aww, so sad. Love dancing to his music.”

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