In celebration of Lunar New Year, the design team for Miffy have created a new tote bag to welcome in the Year of the Rabbit.

Lunar New Year, often referred to as Chinese New Year, falls on Sunday, January 22. It welcomes in the Year of the Rabbit, the fourth animal that features in the zodiac and lunar calendar. The last Year of the Rabbit fell in 2011, and before that, 2012.

In keeping with this year’s sign, the Miffy team have created a special Year of the Rabbit bag design to celebrate Lunar New Year 2023. Miffy is a fictional rabbit created by Dutch artist Dick Bruna in 1955. Miffy’s original name in Dutch is “Nijntje,” a shortened version of the word konijntje, meaning “little rabbit.”

Photo by Aditya Irawan/NurPhoto via Getty Images

Miffy lovers go wild for Lunar New Year tote bag

This January has seen plenty of Miffy lovers share their Lunar New Year-themed items as we enter Year of the Rabbit. But there is one item in particular that internet users are coveting, and that’s the Miffy tote bag.

“Miffy Lunar New Years tote bag I need you,” one fan tweeted.

Another tweeted that they “need to buy” the Lunar New Year design. It is a cream canvas tote bag with red detailing, including an outline of Miffy and a lantern.


Happy LNY to those who celebrate!! This is the cutest bag ever im obsessed #lunarnewyear #chineseneeyear #rabbit #yearoftherabbit #miffy #totebag

♬ hello this is kitty – ashhie🤧

Where to buy Miffy x Lunar New Year bag

There are several iterations of the Miffy x Lunar New Year collab bag available online. If you are after this design, as seen on TikTok, then you can purchase it through online retailer AliExpress.

There is another Miffy tote bag available through the official Miffy website. This is a cream tote bag with red and pink floral detailing. It has images of Miffy dotted across the tote bag. It currently retails for £14.99 ($18.57).

If you want to step things up a notch, luxury leather fashion brand Mulberry have launched a whole Miffy range to celebrate the Year of the Rabbit. The full collection includes bags as well as keyrings, travel and tech accessories.

Miffy is celebrating Lunar New Year with more special designs

The tote bag designs are not the only way that the iconic Miffy rabbit is woven into this Lunar New Year’s celebrations.

Besides the bags, there are Miffy mugs, Miffy toys dressed in traditional qipao, and even a whole Tommy Hilfiger x Miffy collection.

Photo by John Keeble/Getty Images

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