Rapper turned fashion mogul Kanye West has made headlines after the outspoken star finally admitted that he was in the wrong back in 2013 when he got into a rather heated discussion with radio host Sway Calloway.
But in a rather unprecedented change of heart, today’s Kanye headlines revolved around the Bound 2 star making amends with a certain US radio host.
Inside Sway and Kanye’s infamous 2013 interview
The beef between Kanye and Sway first began in March 2013 when an irate Kanye, who had not made a public press appearance in over a year, called up Hot 97 radio station to air some opinions he had about MTV’s 2013 Best Rappers in the World list.
Having ranked in seventh place, Kanye lashed out at the selection of judges who had made the decision, including Sway whom he namedropped in the process.
Kanye didn’t just stop at name-dropping him and went on to claim during the phone call that he “Gave Sway his first TV” when they were growing up.
Fast forward eight months and Kanye and Sway were sat across from one another for the first time since the TV claim.
What ensued was a flurry of heated exchanges between the pair, cultivating in Kanye repeatedly shouting the phrase “How Sway?”. The now infamous clip has since garnered over eight million views and is regarded as one of the most iconic Sway interviews.
Kanye concedes that Sway was right
But now today, September 22, some nine years after the argument was first aired, Kanye has finally admitted that Sway was right about at least one of the claims he made back in 2013.
In an exclusive interview on ABC’s Good Morning America, Kanye addressed Sway’s claim that he should promote the Yeezy brand without marketing assistance from the likes of GAP or Adidas:
“You know what? I will go ahead and say that Sway had the answer. I know people are gonna be like “No!””
The source of Kanye’s annoyance at Sway was that although the DJ was trying to empower him, Kanye did not believe that it was feasible to launch a project the size of Yeezy without the backing of giants like GAP or Adidas.
Kanye’s beef with Adidas and Gap
Despite Kanye’s initial insistence on the backing of major labels, things have turned sour between Kanye and both GAP and Adidas in recent years.
Adidas has been the biggest supplier of Yeezy shoes since their inception, but after they ran a Yeezy Day sale without Kanye’s permission, he responded by posting a fake news headline about the death of their CEO, Kasper Rorsted.
Yeezy also had a fashion partnership with GAP, however recent reports have indicated that the partnership between Kaney and Gap will no longer exist going forward.
Nicholas Gravante, a legal representative of Kanye’s, claimed that the decision was made due to “Gap’s substantial noncompliance”.