This week New Day USA congratulated its lead spokesperson Tatiana Zappardino on a new TV project as social media users noted a new face in the company’s commercials.

TV audiences may be familiar with Tatiana as she is regularly on our screens within advertisements for the veteran mortgage lending company.

While she has become a recognized face to many New Day USA customers, earlier this month, users across social media noted a new spokesperson appearing in recent adverts.

Crossfire | Trailer | BBC

Crossfire | Trailer | BBC
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New Day USA congratulates Tatiana Zappardino on new TV role 

On Tuesday (September 20), the veteran mortgage lending company took to its social media pages to share a message of congratulations to its spokesperson Tatiana Zappardino ahead of her upcoming new TV feature. 

The post honored Tatiana’s upcoming role in the Paramount Plus series Tulsa King which is set to be released this November. 

The actress will be portraying the estranged daughter of the one and only Sylvester Stallone in the series, with her addition to the cast having been confirmed last month by The Wrap.

Ahead of her upcoming TV project, the company shared a statement across its Twitter and Instagram, which saw its executive chairman Admiral Lynch and the company come together in celebration of their spokesperson. 

As per her profile on Backstage, Tatiana has been a spokesperson for New Day USA for three years since 2019. 

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Tulsa King is not her only TV project in the works

As per her IMDb, the New Day USA spokesperson and commercial actress is said to have a few other TV roles in production.

Tatiana is credited to feature in several episodes of a new workplace dark comedy titled The Consultant, which was ordered by Amazon Prime Video. The project was announced in November last year. However, a release date is yet to be confirmed.

Elsewhere she was also listed to be a part of the cast of the Showtime series The President Is Missing however, as per The Hollywood Reporter, the project was shelved in 2020 amid the Covid-19 pandemic.

Tatiana is also credited to have been cast in the NBC pilot of Dangerous Moms, which also starred Shameless’ Shanola Hampton and Orange Is The New Black’s, Dascha Polanco. However, there does not appear to be any further updates on the project since its pilot announcement in June last year.

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SyFy audiences may know the actress from Superstition

While she has become familiar on-screen for her New Day USA commercial features, some may also recognize her for her role in the SyFy drama Superstition.

In the series, which ran for one season, Tatiana portrayed forensic scientist Tilly with the show set in the town of La Rochelle, which has become known for its unusual phenomena and happenings.

Some of her other notable TV appearances have seen her feature in episodes of Homicide Hunter: Lt. Joe Kenda, NCIS: New Orleans and This Is Us. 

According to her Linkedin page, Tatiana started her acting career in community theatre before taking a break to serve within the Marine Corps as a public affairs officer and later as an executive officer. 

As explained in an interview with Voyage ATL, she joined through a Marine Corps officer scholarship. While reflecting on her time, she added that through the experience she gained “mental fortitude, tenacity and the ability to take on rejection,” which she said helped her with rejection in her early acting career.