If you remember the feeling of discovering who Gossip Girl was or the reveal of who Lady Whistledown is on Bridgerton, Insta-lovers can relate right now. The people behind the infamous Instagram gossip guru, DeuxMoi, may have finally had their identities revealed.

Brian Feldman published a report on BNet where he investigates the history of the account which boasts 1.5 million followers. Feldman deep-dived into DeuxMoi, but he’s not the only person who has wanted to know their true identity. Even Haily Bieber has put her detective hat on…

The speculation surrounding DeuxMoi’s identity started a while ago so let’s discover more about the report.

Who is DeuxMoi?

DeuxMoi is a pseudonymous Instagram account which publishes celebrity gossip. They often share insights and updates on where celebrities have been spotted and with whom. Usually, people contact DeuxMoi with pictures or information on celebrities, whilst requesting to stay ‘anon pls’. The account then shares the gossip on their Instastory.

During an interview from 2020, DeuxMoi confirmed that the site was launched in 2013. Initially, it was used as a fashion blog run by two friends. The page has not yet confirmed the identity of the account holders or addressed Brian Feldman’s report.

In a newsletter from the ex-New York Magazine reporter, Feldman revealed that one of the DeuxMoi’s founders is Meggie Kempner. Meggie is the granddaughter of NYC socialite Nan Kempner. Back in 2014, DeuxMoi’s Pinterest featured a whole pinboard dedicated to Nan.

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During the early days of the account, Model Kristina Romanova shared a post on Instagram, tagging both @deuxmoi and someone who goes by @mkempsyo. Feldman discovered that @mkempsyo is a fashion entrepreneur named Meggie Kempner.

Since then, all of their private Instagrams @mkempsyo and @mlovallo12 have been deleted. However, their tags can still be found, which inevitably gave the game away.

Melissa Lovallo is also said to be behind the DeuxMoi Instagram account. This was suggested after a 2013 tweet from model Emily DiDonato, who wrote, “I am loving your blog @gizroc75 blog! It’s amazing take a look guys! deuxmoi.com.”

Another tweet which seemed to point in Lovallo’s direction was posted in 2015 when Au Revoir Les Filles tweeted, “Great chat with Melissa @deuxmoigals. Loving what you do and you go girl!!!”

Instagram’s Gossip Girl identity confirmed by Hailey Bieber

Hailey Bieber previously revealed on Instagram in 2020 that she had worked out the true identity of DeuxMoi. After Bieber liked Pop Crave’s latest post, this seemingly confirmed that they’ve cracked the code concerning the identities of DeuxMoi.

DeuxMoi is currently working on their debut novel Anon Pls, which is a fictionalised memoir. The narrative follows a fashion worker who rises to anonymous fame with a Deuxmoi-esque social media account.

DeuxMoi has not yet responded to their supposed identity reveal, however, The Focus has reached out for comment.

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