US quick-service restaurant brand Taco Bell is bringing back the Mexican Pizza, as announced by Doja Cat at Coachella, but what did the singer do to establish its return and how did she become the chain’s spokesperson?
Doja Cat’s debut Coachella stage was everything we wanted – and more. She brought out Tyga and Rico Nasty, and performed new song Vegas that will feature in Baz Luhrmann’s forthcoming movie Elvis.
What we didn’t expect was breaking news regarding the return of the Mexican Pizza at Taco Bell. The Woman singer is known to be a loyal fan of the fast-food fave and has been campaigning for the item’s return since it was taken off the menu in 2020.
Let’s take a look at her perseverance for the sake of Mexican Pizza over the past year.
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The return of Taco Bell’s Mexican Pizza
Doja Cat, a Taco Bell partner, announced the mouthwatering news at the weekend and the chain followed with a press release on Monday, stating the singer “literally dropped the mic with the hot news of the Mexican Pizza’s return this May”.
It wasn’t just Doja at the forefront of the Mexican Pizza movement, more than 200,000 fans signed a Change.org petition spearheaded by Krish Jagirdar, who called the item a “bridge to American culture for kids who grew up in immigrant households”.
The Mexican Pizza, which features refried beans and ground beef sandwiched between crispy tortillas and topped with melted cheese and tomatoes, will be available from 19 May.
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How Doja Cat brought back Taco Bell’s Mexican Pizza
The 200,000 signatures surely made a difference but would it have had the same impact without a passionate celeb at the forefront?
Taco Bell removed the fan favourite in 2020 as chains streamlined menus following the pandemic, while the packaging reportedly “accounted for more than seven million pounds of paperboard annually in the US”.
The Say So singer’s history with the chain dates to May 2021, when she tweeted her determination to bring back the pizza:
Taco Bell congratulated Doja Cat on her album release in June 2021 but never got back to her about the product. By September, an irritated Doja complained to Taco Bell.
“I want my Mexican Pizza back @tacobell why u quiet”, she tweeted.
Two hours later, the company hinted it was actually considering the Mexican Pizza’s return but all remained quiet until Doja asked for more information after Taco Bell featured one of her songs in a commercial:
By February 2022, the rapper was truly part of the Taco Bell team as she starred in its Super Bowl 2022 ad, The Grande Escape, covering Hole track Celebrity Skin.
The 26-year-old proved she could create music about anything with her viral ditty about the food item, although she forbade anyone to call it a jingle. Joking she was forced to make a song due to “contractual reasons”, she claimed she had tried to make the track bad but it came out pretty catchy and went viral on TikTok.
There you have it, Doja got the Mexican Pizza thanks to her perseverance and ability to create a tune Taco Bell couldn’t resist.
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