Encanto merch sales prove Disney needs more ‘relatable’ characters like Luisa

Shania Wilson

Although the film is mainly focused on character Mirabel Madrigal, many Encanto fans have been drawn to Luisa, noting her as “more relatable” and “interesting”.

Luisa, voiced by Jessica Darrow, has earned quite the fanbase, but the lack of merchandise for the character has left the Disney-obsessed feeling bitterly disappointed.

We dive into why Luisa has quickly become a fan-favourite character, despite minimal merchandise.

LOS ANGELES, CALIFORNIA - NOVEMBER 23: An "Encanto" step-and-repeat at the opening night fan event for Disney's "Encanto" at El Capitan Theatre on November 23, 2021 in Los Angeles, California. (Photo by Michael Tullberg/Getty Images)
Photo by Michael Tullberg/Getty Images

Who is Luisa in Encanto?

If you’re yet to see the latest Disney masterpiece (or you need a recap), Luisa Madrigal is the middle child of the family in Encanto. She’s the younger sister of Isabela Madrigal and the older sister of Mirabel Madrigal.

Although only a supporting character, Luisa has quickly proved “relatable” amongst fans, with film fanatics admiring her gift of super-strength and her honesty.

Fans demand more merch for “relatable” character

Although Luisa has quickly been crowned a fan-favourite character, finding her merchandise has become a struggle for many.

Much of Encanto’s merch has been focused on Mirabel or Isabella, leaving Disney fans frustrated given that so many – including children – have gravitated towards Luisa.

One upset fan tweeted: “My daughter just asked for a Luisa-themed bday party and literally everything Encanto has Mirabels or Isabellas face on it. And I’m not in the financial situation to have everything custom-made. Disney needs to step it up w/ Luisa merch.”

Another wrote: “Reading a [RUMOURED] Facebook post saying the artist had to fight for Luisa to have big muscles, only for her merch to outsell Isabela’s is the vibe I needed.”

Somebody else took to Twitter: “Please make more Luisa merch!”

Hopefully, Disney will recognise the importance of supporting characters and how relatable they can be. Perhaps we can expect more characters like Luisa in the future.

How to buy Encanto’s Luisa merch

Luisa’s character lacks merch on the Disney store website, but there are a few items that you can get your hands on.

This Encanto figurine playset features several characters, including Luisa. Likewise, super-fans can purchase this Encanto deluxe doll set featuring Luisa and the other sisters.

Take a look at other Encanto merch here.

Encanto | Official Trailer | DisneyPlus Hotstar

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