Brand ‘No Sleep Club’ are launching a controversial phone case with the purpose of substance use, and it’s all over TikTok.

We’re explaining what the phone case is for, the issues it causes online and why it needs to be removed from TikTok’s FYP.

Credit: TikTok.

What is ‘No Sleep Club’?

‘No Sleep Club’ is a brand offering “outerwear and accessories for women and men that enjoy the high-intensity lifestyle”, as per the company website.

The website further states: “No Sleep Club is where people looking to live a high-performance lifestyle can find products, accessories and clothes that complement and help them maximise their endurance.”

At the moment, the brand are selling iPhone cases with the purpose of substance use. The cases in question are being advertised on TikTok, which raises the issue of the product being exposed to younger audiences.

Photo Ilustration by Jakub Porzycki/NurPhoto via Getty Images

Phone cases advertised on TikTok

As we well know, the TikTok algorithm works through the use of a ‘For You Page’, providing users with constant content.

‘No Sleep Club’ have a TikTok page to advertise their controversial phone cases, but users worry that the products could promote substance use or be inappropriately exposed to younger audiences on the platform.

The page has racked up thousands of followers, with one TikTok promotion video earning 1M views and over 85k likes.

What to do if the video pops up on your FYP

If the phone case promotional video appears on your TikTok FYP and it’s not something that you’d like to see, you can report the video.

To do this, simply tap the arrow to the right of the screen and click the flag button reading ‘report’.

TikTok will then give you a range of reasons for reporting, to which you can choose ‘minor safety’.

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