On November 25, several fans were left confused after Chiptole’s 2021 commercial with the ‘cultivate a better world’ message aired during NFL’s Thanksgiving Day game.

The advertisement aired during the second quarter of the Cowboys-Raiders game. While it is usual for commercials to play during this time, many were left confused when they saw an animated advertisement for Chipotle.

While the company tried to do something different, it seems like the 2021 commercial had left many confused.

Chipotle’s 2021 commercial explored

The two-minute and twenty-second video shows the life of a family where the son decides to move away from home to pursue his education and a father who tries to manage their farm all by himself.

While the video starts off with hope, it soon turns emotional as one can hear Fix You by Coldplay playing in the background. As the clip progresses, viewers get to see the father struggling with work and are ultimately shown that he has passed away.

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With the sudden demise of his father, the son decides to come back to the farm and start working on it. The video again promises hope for the future as the son manages to build the entire farm while paving way for new technology to come in.

The message behind the video explored

Chipotle had shared the video on their Twitter page as well with a caption that read: “Only true chipotle fans can see this.”

The video was made in order to support the next generation of farmers. Speaking about the difficulties faced by them, Chipotle noted: “Young farmers may do things the hard way, but it’s the right way. They understand the importance of sustainable and ethical farming but are also facing new problems like climate change and the cost of new technology. But the main barrier that’s holding them back is the access to land to build and grow their farms.”

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Twitter reacts to the commercial

People had mixed reactions to the commercial. Some thought it was strange and unlike Chipotle. These tweets can be viewed below:

Meanwhile, there were others who were moved by the commercial.

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