Trying to keep up with TikTok slang? Us too.

If you’re an avid user of the short-form video app, you’ve likely come across the term ‘cottagecore’, but what actually is it? We’re breaking it down and talking all things rural and whimsical.

What is Cottagecore?

Also known as ‘countrycore’, cottagecore is the fashion and lifestyle aesthetic that’s taking over TikTok.

In short, the concept romanticises and idealises a farm or countryside life. Think long grass, floral dresses, barn doors and, of course, homely cottages.

As per reports, the trend started as early as 2018/2019 before popularising on Tumblr, Instagram, and now, TikTok.

The aesthetic is pretty popular in fashion, but it’s also seeped its way into home decor and lifestyle. Architectural Digest suggests that we’ve perhaps all been taking part in the ‘cottagecore’ aesthetic without even realising it! From baking sourdough to having a sudden urge to purchase something frilly and floral, the trend might have more of an impact on us than we think.

The New York Times explains that the Covid-19 pandemic could have even had something to do with cottagecore’s booming popularity. The 2020 piece suggests: “With ample time on our hands when the pandemic hit and quarantine became commonplace across the globe, we turned to finding fulfillment and purpose outside of our monetary potential—and cottagecore was the perfect vehicle.”

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Cottagecore fashion examples

The cottagecore aesthetic is hugely prominent in fashion, seeing TikTok and Instagram influencers flaunt long dresses, neutral colours, and floral prints.

Take a look at these five ‘cottagecore’ outfit examples that make us want to run off and start a new life on a farm.

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Credit: @redbeandream

The white flowing dress paired with a cosy knit screams cottagecore.


neutral cottage core outfits with @timandfranc (IG) so cute!! Which one should i wear when i go to picnic w friends? 🥰 #cottagecore #neutral

♬ La Vie En Rose – Emily Watts

We love the simplicity of this neutral-themed outfit.


Cottagecore inspired fits 🧺🥖🌼🍄🌱 Comment your fave down below! #cottagecore #cottagecoreoutfits #princesspolly

♬ luxurious – cy

Princess Polly understood the assignment.

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The brown woven back adds to the cottagecore aesthetic.

We want to try out all of these outfits immediately.

Where to shop the aesthetic

If you want to have a go at piecing together a cottagecore-inspired outfit, why not try thrifting basic items? The aesthetic mainly consists of neutral and light-coloured items, meaning that they’ll be relatively easy to find second-hand.

Likewise, TikTok user @abitheblog (below) recommends retailers Simple Retro and LoveShackFancy.

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