Alongside the dance videos, trending challenges and food hacks, TikTok is full of reviews.
People take to the app to review all sorts of things. From restaurants to theatre shows, books to travel destinations, TikTok has become one of the best places to look for recommendations.
One place that has appeared in lots of TikTok videos recently is Denver restaurant Domo, and it’s done wonders for its popularity and profits – but it’s also caused chaos!
What is Domo?
Domo is a traditional Japanese restaurant in Denver, Colorado.
It was opened in 1996 by Gaku Homma and has now been welcoming customers for 25 years.
Diners can sit outside in a Japanese garden full of cherry blossoms, bridges and greenery, or inside where you sit on rustic tree trunks and are surrounded by Japanese decor.
On the same site, there is also a Japanese Country Museum, and the whole facility has won many different awards over the years.
TikTok has changed the restaurant forever
In July, someone visited Domo and decided to post the video to TikTok.
It was a simple video, under one minute long with no narration, simply showing the restaurant’s incredible food and decor.
The video went viral, gaining millions of views, which for the little Denver restaurant, was life-changing.
“I don’t know why people come or what was interesting, because that video’s only forty seconds, and there is no comment. I told my students, it’s very scary that one thing can have that much power,” owner Gaku Homma told Westword.
Since then, the restaurant has been flooded with customers, and in the days following the viral video, people were even queuing down the street to dine there.
One of the chefs told The Denver Channel: “After it went viral, we definitely just got inundated with customers, almost instantaneously, so there was a big shift in our normal clientele.”
The original TikTok video appears to have been deleted, but others quickly began documenting the Denver restaurant on TikTok too.
But it’s also brought chaos
Whilst the attention has been great in terms of profit, it’s also a bit too much for the small Denver restaurant to handle.
“It’s nice to have people coming in, but at the same time, it’s just a little bit too much for us to handle as a staff and as a whole, we are not equipped with enough staff to handle the demand,” Chef Koichi Ninomiya said.
Customers began getting angry with the wait times, as food was taking far longer to prepare than usual, and it got to the point where they had to turn away customers.
After that, owner Gaku Homma closed the restaurant for two weeks to prepare for the newfound busyness and set new guidelines, including only being open three days per week.
If you want to visit Domo, it’s located at 1365 Osage Street,
Denver, CO, 80204 and is open on Friday, Saturday and Sunday from 11am-8:30pm.