At just 22-years-old, influencer Molly-Mae Hague has been named as the new Creative Director for PrettyLittleThing.

After buying a £37,400 Cartier bracelet as a “well done” to herself, the ex-Love Island star announced the news in an Instagram post this morning.

“I’m beyond ecstatic to announce that I am the new CREATIVE DIRECTOR of @prettylittlething for UK/EU,” she wrote alongside a photo of herself in front of a PLT logo.

“This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role,” she continued.

So, what actually is a Creative Director? And how much do they earn?

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What is a Creative Director?

A Creative Director is the person who makes high-level creative decisions about a company.

In a fashion brand like PrettyLittleThing, this can include products, advertisements, branding, events, logos and more.

Molly-Mae announced that she is the Creative Director for the UK and EU, so she will make decisions for the company across Europe.

This will include overseeing all upcoming campaigns, product launches and signings as well as also continuing to launch her own collections for them.

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Creative Director salary explored

According to Glassdoor, the average Creative Director in London earns around £86,000, increasing up to £133,000 for the highest salary.

However, Molly-Mae is expected to earn far more than this average.

PrettyLittleThing is one of the biggest fashion companies in the world, worth £3.54 billion as of July 2021.

A company of this size is likely to pay its Creative Directors far more than £100,000, especially when Molly is Creative Director for the whole of the Europe.

Molly-Mae’s Creative Director deal is rumoured to be worth a staggering seven figures, meaning that she will be earning millions.

However, it is unclear whether seven figures is her yearly salary or what she will earn over a considerable amount of time.

Molly-Mae isn’t just a Creative Director either, she also brings out her own collections with PrettyLittleThing and models for them too, which is bound to increase her salary.

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Molly-Mae’s other earnings

Aside from her deal with PrettyLittleThing, Molly has a number of other income streams.

She earns a considerable amount from her fake tan brand, Filter by Molly Mae, which retails at roughly £20 per bottle and sells on PrettyLittleThing.

Plus, she has a lucrative deal with hair company BeautyWorks, in which she has brought out a series of styling tools and products including two curlers, a waver and a hair straightener.

Molly-Mae recently opened up to The Sun about how she’s distanced herself from Love Island to ensure she didn’t close herself off to a number of opportunities, and it’s certainly worked.

“I don’t believe, if I had stuck with ‘I’m just a Love Islander, I’m just a Love Islander’, I probably wouldn’t be sitting here now as the Creative Director of PLT,” she said.

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