On August 24, Liquid Death, the canned water company, released its customized skateboards in collaboration with legendary skateboarder, Tony Hawk.

However, a canned water company selling skateboards isn’t the most bizarre part of this collaboration. These newly-created boards are coated with paint that has been infused by Tony’s real blood.

This isn’t the first time a celebrity has created products that have blood in them. Who could forget Lil Nas X’s infamous Satan shoes!

Liquid Death and Tony Hawk’s collaboration explored

In the 56 second-long promotional clip released by the company, we see Tony announce that he recently became an ambassador for the Los Angeles based firm.

He jokingly says that they own his soul and blood now. Moreover, the video’s setting makes the skateboarder look like a hostage. The promo clip even shows Tony’s blood being drawn. It is then poured into the red paint which is used to design the boards.

Finally, graphics featuring a scary-looking creature is printed on the Liquid Death skateboards.

Further joking about his collaboration in the video, Tony said he did not read the fine print in the agreement sent to him and had to give up the ownership of his blood now.

In the tweet, accompanying the promo video, the company revealed that the blood had been sterilized before use. Liquid Death further joked saying: “Although it could arguably make the world a better place, never ever use these boards to make clones of Tony Hawk.”

The skateboard, priced at $500, is being sold on Liquid Death’s official website.

Are the skateboards still available?

  • No, unfortunately, they are sold out.

Despite being priced at $500, the blood-infused skateboards sold out within an hour of its release. Moreover, Liquid Death notified in its tweet earlier that this is a limited edition collab. Hence, only 100 of these were ever made.

In the promo video, the 53-year-old skateboarder, who is nicknamed Birdman, revealed that a portion of the profits will go towards “killing” plastic pollution and building skateparks for America’s “underserved” communities.

Twitter reacts to the product

Needless to say, fans on social media were confused by Tony’s recent collaboration with Liquid Death. Here’s how a few people reacted to it on Twitter…

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