In 2021, more and more brands are striving to become more eco-friendly.

Just last month, Kylie Jenner relaunched her billion-dollar beauty brand Kylie Cosmetics with brand new formulas that are all “clean, cruelty-free, vegan and paraben free”.

Every one of her products now excludes 1,600 potentially harmful ingredients including parabens, formaldehyde, lead, methoxyethanol and many more.

Another company that is doing their bit to help the environment is fast fashion brand Shein, who are using TikTok to get their message across.

TikTok – Music Colour Trailer

TikTok – Music Colour Trailer

What does Shein Cares mean?

As you’ve opened the TikTok app recently, you’ve probably been greeted with a pop up advert that says Shein Cares.

Lots of people are also using the hashtag #SheinCares on their videos alongside a new range of animal filters.

If you’re a little confused, Shein Cares is a campaign recently launched by Chinese fashion e-commerce site Shein.


SHEIN Cares For Animals. Let’s join together to keep our animals protected! Your Passion + Your Action = Beautiful World for our Animals. #SHEINcares

♬ original sound – SHEIN

The Shein Cares campaign explored

Fashion giant Shein is promoting animal welfare with its latest campaign Shein Cares for Animals.

The company is donating $300,000 to meaningful animal welfare organisations in a bid to keep the world’s animals protected.

“Your Passion + Your Action = Beautiful world for our animals,” they state on their website.

Shein Cares for Animals

How to join in with the campaign

There are a number of different ways to join in with the Shein Cares campaign.

On social media, you can play a fun game on the Shein app, use their new animal stickers on TikTok and spread the love on Instagram using the hashatg #SheinCares.

You can also buy something from Shein’s Wild Heart Collection to show your support.