After his shock departure from Barcelona, Messi has officially joined PSG, and it’s done wonders for the club’s social media.
The six-time Balon D’Or winner has signed a two-year contract with French team Paris Saint-Germain with the option of a third year.
Messi will wear a No.30 shirt and is expected to earn $30-$35 million per year, ESPN reports.
PSG chairman Nasser Al-Khelaifi said that he was “delighted” to welcome Messi to the club, and his signing is set to do wonders for the club’s popularity.
In fact, if you look at their Instagram followers, you can see that it already has…
PSG gains millions of Instagram followers after Messi signing
After announcing that Messi had joined PSG, the club’s official Instagram saw a surge in followers.
Before the anouncement, the Paris-based team had 38.7 million followers. At the time of writing this, the club now has 42.7 million followers.
This means that PSG’s followers have increased by a staggering four million people following the Messi signing.
However, the followers actually started growing long before the announcement. As soon as Messi left Barcelona and was linked with the French team, their followers grew dramatically.
In total, the club’s Instagram followers have grown from 19 million to over 42 million in the last week, which is a total increase of 23 million followers.
Messi’s followers have increased too
It’s not just PSG’s followers that increased either, Lionel Messi has gained a significant number of fans on his personal Instagram too.
The 34-year-old has always been in the top ten most-followed people on the platform, but he’s just become even more popular.
On the day his transfer to PSG was announced (August 10th), he gained a staggering 2.7 million followers, bringing his total to 247 million.
This means that he actually overtook Kim Kardashian and became the seventh most followed person on Instagram.
Barcelona hits 100m followers
Whilst PSG is reveling in the popularity, Barcelona has actually seen a slight increase too.
They might have lost their most popular player, but thankfully it hasn’t affected the club’s Instagram followers.
In fact, the club has just reached an incredible milestone of 100 million followers despite transferring Messi to PSG.