Model and influencer Demi has a large following of 17 million followers on Instagram, where she has just showed off a new toning machine on her story.

The machine in question is called the EMSCULPT NEO. The website explains:

“There is no pre-preparation required for this procedure. You will lay down while the applicators are applied over the treatment area for 30 minutes. During the treatment you may feel intense yet tolerable heating sensation along with muscle contractions.”

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What is EMSculpt machine in Demi Rose’s Instagram story?

On August 5th, Demi shared a video to her story showing herself undergoing a sculpting treatment using a new machine.

The machine in question is the EMSCULPT NEO, by SpaClinique. The website states that the machine is “based on an applicator simultaneously emitting synchronised RF and HIFEM+ energies.”

The website explains:

“Due to the radiofrequency heating, the muscle temperature quickly raises by several degrees. This prepares muscles for exposure to stress, similar to what a warm up activity does before any workout.”

“In less than 4 minutes, the temperature in subcutaneous fat reaches levels that cause apoptosis, i.e. fat cells are permanently damaged and slowly removed from the body.”

However, EMSCULPT NEO procedure does not help with weight reduction but instead works to reduce your fat and build up your muscles.

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Who is Demi Rose?

Demi Rose, who you probably recognise from Instagram or tabloid headlines, is a 26 year-old model from Birmingham.

Demi Rose told Radio 1 Newsbeat that she never expected this level of fame, saying:

“I always wanted to get into modelling and when I eventually got there I classed it as a blessing because I grew up being bullied and didn’t have many friends at all.”

According to Demi’s website, the young model is the “UK’s leading influencer personality with an impressive 16 million followers,” who is “paving the way for a new generation of digital consumer marketing.”