On July 30, The Weeknd left fans confused as the singer deleted all the posts from his Instagram. Some suspect his album The Dawn is coming.

This comes days after it was revealed that he is set to receive Quincy Jones Humanitarian Award. The BMAC’s First Music in Action Awards will recognize people from the industry who have made a significant contribution towards social justice. The event is honoring The Weeknd for the donations he made last year in support of the Black Lives Matter movement.

The Weeknd’s Instagram explored

On July 30, fans noticed that The Weeknd had deleted all the posts from his social media. The singer, who has 32.6 million followers on the platform, had also deleted his profile picture.

If you check out his profile now, it will state that there are “no posts.” This left many fans concerned as some wondered if his account was hacked. Meanwhile, others were convinced The Weeknd was teasing his new album.

This is not the first time that the singer has deleted his posts on Instagram. Previously, The Weeknd had cleared his Instagram when he was set to release Beauty Behind the Madness. At the same time, this move by The Weeknd comes weeks after he first started teasing a new album.

It is possible that the singer decided to delete all his Instagram posts once again in a bid to promote his upcoming album.

Everything we know about the singer’s upcoming album

Fans are convinced that The Weeknd’s new album is titled The Dawn as in a cryptic post from July 8, the singer had tweeted: “XO #1 … the dawn is coming.”

At the same time, before deleting all the posts from Instagram, The Weeknd had been sharing images that had a dark theme. Moving from his infamous red theme for his album After Hours, The Weeknd was spotted engaging in a darker theme.

Meanwhile, on July 14, The Weeknd had hinted he was almost done with the album. His tweet read: “we gettin’ there” along with a CD emoji. In another tweet, the singer wrote: “really proud of this one. wow.” As of now, The Weeknd has not made an official confirmation.

Fans trend ‘The Dawn is coming’ on Twitter

As soon as The Weeknd deleted all his posts, fans were quick to make ‘The Dawn is coming’ trend on Twitter. One user wrote: “The Weeknd has cleared his page. The dawn is coming.”

Another added: “YALL ??? The dawn is really coming …. ITS COMINGGGGG.” “@theweeknd changed his bio from “Abel” to “The Weeknd”, deleted all his posts, and took off his pfp. A new chapter is close. The Dawn is Coming,” wrote another user.

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