Adam Mosseri, the head of Instagram, has recently rolled announced the rollout of new guidelines for users under sixteen; but what do we know about him?

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Adam Mosseri’s rise to the top

The 38-year-old born in New York City formerly worked as an executive at Facebook, which now owns the $100 billion social media app Instagram.

While studying at NYU, Mosseri started his own company called Blank Mosseri. The design Consultancy based in New York and San Francisco specialised in graphics, interaction and exhibition design; including the creation of a rendition of what One World Trade Center could look like.

Mosseri temporarily became a Professor at the Academy of Art University in San Francisco; only staying for one year.

In 2008, Mosseri joined Facebook which was the start of many different roles within the social media app, leading him to become the head of Instagram in 2019.

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Photo by Amy Sussman/Instagram and Facebook’s Creator Week/Getty Images for Instagram and Facebook’s Creator Week

Mosseri first started at the company as a product designer, before becoming the manager and then the design director for Facebook’s mobile apps as phones became more and more common.

For four years, starting in 2012, Mosseri oversaw Facebook’s News Feed feature. From 2016 he became the vice president of product.

During the 2018 Cambridge Analytica hacking scandal, where personal data belonging to millions of Facebook users were used for political advances without consent, Mosseri was one of the few Facebook executives to voice out about the social media platform’s role in security and impartial news.


Mosseri attended New York University’s Gallatin School of Individualized Study, studying media and information design. In 2005 he graduated with a bachelor’s degree in information design.


Mosseri is not the only public figure in the American-Israeli family. Brother to the famous composer Emile Mosseri, 35, the siblings were raised in  Chappaqua, New York.

Mosseri met his wife Monica Mosseri – now working at an interior design firm – at Facebook and got married in 2013.

Living in San Francisco with Monica and their three sons Elio, Nico and Blaise, the tech expert recently tweeted that being a father has influenced the new changes to Instagram guidelines for young users. It highlighted the importance to keep social media safe as well as fun.

Role at Instagram

Within his first year at Instagram, Mosseri introduced a number of measures meant to improve the safety of users related to bullying and mental health.

Mosseri admitted the photo-sharing app was not doing enough regarding the safety of its users and banned all graphic images of self-harm in 2019.

The most significant change to Instagram introduced by Mosseri was “Project Daisy”.

This saw the removal of likes from public view, in an attempt to “focus on the photos and videos you share, not how many likes they get.” – Tweeted Instagram.

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