A company called Lightfarm Studios published several renders of a virtual assistant called Sam for Samsung Galaxy before deleting their posts.

Last weekend, internet users got pretty excited about the possibility that Samsung might get a brand new assistant after illustration studio Lightfarm shared images of a virtual character named Sam.

At the time of writing, there hasn’t been any official announcement that Samsung is replacing Bixby with a new virtual assistant.

But let’s find more about Sam and how people on the internet reacted.

Samsung Galaxy S20, Photo by Daniel Romero on Unsplash

Who is virtual assistant Sam?

Last weekend, illustration studio Lightfarm Studios released a concept idea for “Samsung Galaxy’s virtual assistant” named Sam before taking down their publication and accompanying social media posts.

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The company published several images of the virtual character which quickly went viral as people started to discuss the new idea and share their reactions.

In a now-deleted post, Lightfarm wrote of their project:

“Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!”

So far, there hasn’t been any official announcement from Samsung about a new virtual assistant.

As some of you might remember, Samsung was rumoured to release a AI-generated virtual assistant called NEON last year but it wasn’t included with Samsung Galaxy S21 or other Galaxy devices.

Twitter reactions

Twitter users were quick to take screengrabs of the concept idea and share their reactions on the social media platform.

“All bow to my goddess Sam the Samsung’s virtual assistant,” tweeted one user.

“Is Samsung’s virtual assistant Sam just a replacement of Bixby?” asked someone else.

Another person added: “People go crazy over Sam, Samsung’s new assistant too much. Come on, Samsung doesn’t even confirm it yet.”

Who is Lightfarm?

Lightfarm Studios is a visual arts production house based in Rio de Janeiro, with offices in São Paulo, Melbourne and Singapore.

On their website, the company writes that they are specialists in visual communication and create “animation, advertising photography, 3D content, real time content (VR and AR), image manipulation, video editing and post production”.

They add: “We work with a full range of creative content production and we have everything that is necessary to bring your next idea to life, delivered on time and with a big enthusiasm!”

At the time of publication, there is only one post on their Twitter profile about Sam which is a reply to another user.

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