Instagram has just introduced a new feature that lets you choose whether you want to hide your likes.

Every month, Instagram introduces new features to keep its app new, exciting and safe for users.

For years, they’ve been toying with the idea of removing like counts to combat the negative effects that likes can have on people’s mental health, and it’s now becoming a reality.

Instagram just announced that the feature is officially being rolled out globally. So, how do you hide your likes? Let’s find out.

Photo Illustration by Thomas Trutschel/Photothek via Getty Images

New feature lets Instagram users hide likes

On Wednesday, Instagram announced that they have are rolling out a new feature that lets users hide the number of likes on posts.

The app has been running tests in many countries since 2019, but the feature will now be available globally.

On Twitter, Instagram wrote: “Starting today, you’ll have more options when it comes to like counts on Instagram. Now you can hide the number of likes people see on your posts.”

“You can also hide the number of likes you see on other people’s posts. Or you can keep things as they are – whatever works for you,” they added.

So, how do you turn off like counts?

How to hide your Instagram likes

Hiding likes on Instagram is easy. Follow these simple steps…

  • Open Instagram and go to your profile.
  • Tap the three lines in the top right-hand corner.
  • Click ‘Settings’.
  • Press ‘Posts’.
  • Select ‘Hide Like and View Counts’.

If you do not see the new ‘Posts’ section, this means that the feature hasn’t been rolled out in your country yet.

Keep checking back every day, the feature should appear soon.

Why is Instagram hiding likes?

Back in 2019, Instagram announced that it would be taking away likes to combat the negative effect that likes can have on people’s mental health.

Instagram believes that its users can become too consumed by the number of likes they receive on posts and argue that it can take the enjoyment out of the app.

Many people weren’t happy about the change, but Instagram’s CEO Adam Mosseri told Wired: “We will make decisions that hurt the business if they help people’s well-being and health.”

He added that it was all “about creating a less pressurized environment where people feel comfortable expressing themselves.”

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