An auto-generated ‘Welcome to Walmart’ email containing a racial slur was sent out on Monday, May 24th.

Walmart shoppers quickly took to Twitter following the incident.

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What did the Walmart email say?

Upon signing up online as a new customer with Walmart, consumers usually receive a welcome email. However, on Monday, new customers received an offensive email containing a racial slur.

The usual auto-generated email reads: “Welcome to Walmart”, followed by the customer’s name. Yet, shoppers started taking to Twitter, exhibiting an email that, instead, read: “Welcome to Walmart, N-word.”

Rightfully appalled, Walmart consumers targeted the retail corporation on social media – demanding answers as to why the offensive email had been sent.

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Who sent the email and why?

Following the mass backlash received from the racially offensive email, a Walmart spokesperson declared that “an external bad actor” created fake user accounts to disturb and offend.

Consequently, the super-franchise are looking to hold the responsible culprits accountable. Though, Walmart have not released a figure expressing how many shoppers received the email.

It turns out that acquiring email addresses is relatively easy – thanks to third-party organisations. A technical director at the security software firm, Symantec, disclosed to CNN: “The actors likely acquired email addresses from an easily and freely available ‘dump’ from a historical third-party compromise.”

Walmart issues a statement

Walmart were initially flooded with tweets, DM’s, and emails – all horrified by Monday’s email.

Since, Walmart spokesperson, Molly Blakeman, stated:

“We were shocked and appalled to see these offensive and unacceptable emails. We’re looking into our sign-up process to ensure something like this doesn’t happen again.”

The ‘prank’ could actually be incredibly harmful and damaging to the reputation of the US-based company – hence why Walmart has been quick to set things right with a statement.

The super-store issued apologies to those who were targeted via email, writing: “I am reaching out to let you know we are very sorry that you received an offensive and unacceptable email. We discovered that someone outside of the company created false Walmart accounts with the intent to offend our customers.”

Do you believe that Walmart has done enough to correct the offensive blunder?

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