On May 5th, the Duke and Duchess of Cambridge announced the exciting news that they had created their own YouTube channel.

This comes at the same time as fans noticed a change on the couple’s Instagram page involving their username.

William and Kate have used the name “@kensingtonroyal” on their social media accounts since their Instagram was created six years ago.

However, it appears that they have now opted for a more personal handle.

This content could not be loaded

Why did the Duke and Duchess of Cambridge change their Instagram username?

For the past six years, the Duke and Duchess of Cambridge have used the same username on Instagram, “@kensingtonroyal.”

Million Dollar Listing LA | Season 13 | Preview Trailer

However, on the 5th May, the couple debuted a new handle on the social media platform, and you can now find them under the username: “@dukeandduchessofcambridge.”

The change suggests a shift to a more personalised social media presence from the couple. This comes at the same time as the creation of the Duke and Duchess’ new YouTube channel, which they announced with a short video.

The old Instagram username is now a private account, with a biography that directs users to the new page, stating: “Visit @DukeandDuchessofCambridge for official account.”

The Duke and Duchess have not confirmed their reasoning for changing their username, and so far their official Twitter remains the same, using “@kensingtonroyal.”

This content could not be loaded

Duke and Duchess of Cambridge launch new YouTube channel

On May 5th, the Duke and Duchess of Cambridge announced their latest project, which just so happens to be a social media venture. That’s right, William and Kate have got their own YouTube channel.

The couple announced the news with a short video, giving fans a preview to what is to come.

The video began with the pair sitting on a sofa with Prince William joking with Kate: “Be careful what you say now because these guys are filming everything.”

Kate replies with “I know,” and the 25 second video shows a montage of the family and some of their exciting activities.

The video features clips of the family at various royal engagements including William flying a helicopter, Kate playing archery, and the Duke with Sir David Attenborough.

In other news, Why did Meghan King and Jim Edmonds split, TV star weds Cuffe Owens